Retail push pays off for Brand Licensing

Visitor figures for this year's Brand Licensing show are up five per cent on last year - with the retail sector accounting for the biggest leap in attendees.
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Some 3,977 people passed through the doors at Olympia earlier this month, with retail seeing a jump of 62 per cent overall and a growth of 76 per cent from the major multiples.

Woolworths, Tesco, Marks & Spencer and BHS were just a few of the chains sending large teams of buyers to the show. John Lewis was also one of the large number of retail companies visiting for the first time.

"We're thrilled with the increase in numbers of buyers and stores attending Brand Licensing this year," offered event director Jessica Blue. "Over the last 11 months, we have invested a vast amount of effort and resources into raising awareness of the show among retail and introducing features and attractions with specific appeal to buyers.

"We appointed a Retail Relationship Manager, extended the Hosted European Buyer Programme, held a series of face to face meetings with key buyers, refined our database, launched the Retail Lounge and hosted a series of exclusive presentations alongside NPD and the BRC at the event."

The number of international visitors to Olympia also rose: up 12 per cent overall (accounting for 20 per cent of the total visitor base), while visitors from continental Europe also rose by 12 per cent.

There was also a 57 per cent increase in distributors, wholesalers and importers, a three per cent rose in sales promotion, advertising and design agencies, plus a ten per cent increase in European licensee visitors.

Next year's event will take place in the Grand Hall, Olympia on October 2nd and 3rd.

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