Results confirm bumper year for Character

Character Options has reported a full-year pre-tax profit of £6.52m, turning around last year’s loss following the sale of its digital business.
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The results reverse a year-ago loss of £660,000. Sales from continuing operations were up 39 per cent at £69.55m.

Chairman Richard King (pictured) said: “The new financial year has started very well, with toys and games sales in the all important run-up to Christmas not only exceeding our earlier expectations but at record levels.'

Character also predicted good growth into 2007 and said it expects 'solid double digit growth in all major product categories' by Christmas but said it will be hard to beat last year's 'outstanding' sales driven by its robotic products.

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Character on track

Character Options has announced its full-year results, with turnover up but pre-tax profits down on last year.

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Character forges ahead

Nothing but good news for Character Options, as it announced half-year results showing turnover up nearly 40 per cent and pre-tax profits more than doubled on the same period last year.

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Character on top at half time

Character Options' half time financial results show turnover up 50 per cent in its toys and games business,  and group pre-tax profits up from a loss of £1.9m to a surplus of £3m.

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