Refresh for BBC kids' offering

The BBC is revamping its digital CBBC and Cbeebies children's channels.
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The broadcaster will apparently now be focusing on 'fewer but higher quality' programmes.

Cbeebies creative director Michael Carrington told BBC News Online: "Cbeebies is due for refreshing; we were losing four to five year-olds, especially boys." However, new shows such as Lunar Jim and Underground Ernie have been pulling back the boy audience.

Pre-school channel Cbeebies will now target children up to the age of six - meaning it now has another one million viewers to aim at. The next major launch will be In The Night Garden.

Meanwhile, CBBC's creative director Anne Gilchrist said that the channel would look to create more ambitious programming like spy drama MI High, the revamped Jackanory with CGI features and The Roman Mysteries, which is a quest-based drama.



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