Refresh for BBC kids' offering - ToyNews

Refresh for BBC kids' offering

The BBC is revamping its digital CBBC and Cbeebies children's channels.
Author:
Publish date:
5_Pocoyo.jpg

The broadcaster will apparently now be focusing on 'fewer but higher quality' programmes.

Cbeebies creative director Michael Carrington told BBC News Online: "Cbeebies is due for refreshing; we were losing four to five year-olds, especially boys." However, new shows such as Lunar Jim and Underground Ernie have been pulling back the boy audience.

Pre-school channel Cbeebies will now target children up to the age of six - meaning it now has another one million viewers to aim at. The next major launch will be In The Night Garden.

Meanwhile, CBBC's creative director Anne Gilchrist said that the channel would look to create more ambitious programming like spy drama MI High, the revamped Jackanory with CGI features and The Roman Mysteries, which is a quest-based drama.

Related

5_Pocoyo.jpg

BBC seals deals

BBC Worldwide announced a raft of new licensing deals at Toy Fair including master deals for Cbeebies hits Tikkabilla and Big Cook, Little Cook Golden Bear was appointed master toy licensee

5_Pocoyo.jpg

BBC secures Ragdoll deal

The BBC has entered into a joint venture with production company Ragdoll, securing the long-term rights to programmes such as Teletubbies, Boohbah and Tots TV and including new properties Tronji and In the Night Garden (left).

Featured Jobs

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.