Thanks to RSS news feeds into leading aggregators such as GoogleNews and NewsNow, ToyNews has been growing its traffic on a daily basis - with job advertisers instantly seeing the results for themselves.
As well as the key feeds, ToyNews now has 7,668 monthly readers (unique visitors), according to latest statistics from Google Analytics.
Content also continues to rise. ToyNews posted 31 different news stories about the toy industry during May.
Job advertisers who have seen what a high traffic, quality trade site can deliver include Vivid, Mattel, HIT Entertainment, SpinMaster, Entertainment Rights, Chorion and Martin Yaffe.
"By delivering regular, quality content, the ToyNews website has gone from strength to strength," commented publisher Stuart Dinsey.
"We have a number of new services coming this summer which will provide even greater value for our readers and advertisers."
As well as leading the way in online services, ToyNews also holds a commanding lead in the print sector - boasting the highest ABC-audited circulation and reader request levels.
"Toy companies have become more demanding about their trade marketing," added Dinsey.
"This industry isn't an old boys' club based on vague promises any more. They want results that can be measured. ToyNews is proud to be delivering on every level across print and online."