Sales of Hama Beads broke global sales records last month.
Hama has had to employ extra staff at its manufacturing and distribution centres in Denmark to meet demand.
The firm has also started to build extra capacity for 2013 - and there's new product launches on the way for next year, too.
DKL Marketing, exclusive distributor of Hama Beads in the UK and Ireland for over 20 years, has also reported growth. November was a record month in terms of orders.
David Allan, Sales & Marketing Director at DKL, said: “These sales have been building for some time, with the last three months beating our budget for Hama turnover, and now with November sales culminating into a record month.
"Hama beads is a trusted brand offering great value, and the amazing orders and reported sell through have seen us reach fantastic sales for November and beat all our targets. In fact it could have been better if we could have got more stock to fulfil all our orders.
"I believe that Hama’s great product with DKL’s strong marketing has proven that Hama is a brand that should be in every store, and to achieve the sell through too is brilliant. We have some very exciting 2013 launches coming to grow next year even more.”
For more information about Hama contact DKL Marketing on 01604 678780.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.