Record month for Wow Toys

Triple packs help pre-school specialist?s sales grow around 15 per cent.
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Wow Toys has reported a record amount of deliveries to UK retailers during September. 

The company says “phenomenal” demand for its multipacks also helped it achieve a rise in revenues. The £29.99 triple-packs include the Bathtime Buddies pack, which comes with a diving boat, submarine and a fireboat.

“September has been an awesome record month for Wow deliveries to UK retailers,” the firm’s managing director, Nadim Ednan-Laperouse, told ToyNews. 

“Orders for October and November were also outstanding. Wow will end up around 15 per cent up like-for-like on last year’s sales, which is really fantastic considering just how challenging the retail sector is in the dull UK economy.”

Wow Toys’ PR manager Tanya Laperouse: "The demand for our new multipacks this autumn has been phenomenal because they are such good value."

“The toys were showcased at the Toymaster show in Harrogate this year and the response from retailers was extremely positive. They felt that in a tough UK economic climate, the multipacks serve as a tailored pre-school gift solution for the Christmas season.”

Other triple-pack products include Girls Day Out and Farm Friends.

Laperouse continued: “This is completely bucking the market trend, with both UK and international sales driving growth. In the UK we are achieving success as we are responding well to retailer needs, and this is resulting in strong sales.

“International sales continue to grow as we work with new distribution partners every year. Working to increase our brand presence in 2012 has also seen Wow forge partnerships with Asian territories including China, India, Korea and Taiwan.”

Wow Toys: 020 7471 0980

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Building a brand that is known for design innovation in a licence-led, pre-school market takes time.But Wow Toys is finally beginning to see its long-game pay off.

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