Read the November issue of ToyNews online now

This issue, we look at whether Yo-Kai Watch can be the next big toy craze to come from Japan.
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The November issue of ToyNews is now available to read online and on your iPad, here

This month, and off the back of another successful Brand Licensing Europe exhibition, we shine a spotlight the new property casuing a stir in the boys' collectables market, Yo-Kai Watch.

Elsewhere, we talk exclusively with LEGO about its plans for the latest line in its 2016 arsenal, Nexo Knights and offer you a roundup of the happenings at September's Inventors Workshop, before catching up with the latest from both Character Options, John Adams and talk to Hasbro about its growing presence in licensed products.

You may have noticed that this month's issue of ToyNews arrives with an added treat, the Powerlist 2015, celebrating the most influential brand of the past year.

This issue also boasts an extensive look at the latest products in the pre-school sector before exploring the new tracks being made in the wheeled toys sector.

Of course, no issue of ToyNews is complete without its roster of exclusive regulars and we offer you contributions from NPD, Dubit, Generation Media and Steve Reece.


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Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


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