Re:creation is to be the UK distributor for the first collection of toy products based on the online sensation, Jiffpom - the world's most followed dog.
Following a new agreement with the global toy licensee Brandable, Re:creation has added the Jiffpom Cutelife range to its expanding portfolio.
Jiffpom currently enjoys more than 30 million followers across social media, making the pooch one of the most recognisable influencers of modern time. Launched in 2018 by the Instagram dog, Jiffpom, Jiffpom Cutelife is a line of playful toys and includes plush and collectables ranges.
Among the launch lines in the UK are 10-inch collectable plush toys.
Re:creation General Manager, Adrian Mayes, said: "Jiffpom is simply a phenomenon. He has a social following most celebrities would envy and is a friend to the stars too.
"He might be small in size but he is undeniably huge in fame. The toy collection offers the perfect way for Jiffpom fans to enjoy his cute-life at home.
"We had a great reaction at Toy Fair and our marketing programme will include strong focus on digital platforms as well as activation at store level, capitalising on the bright and engaging packaging, powerful branding and event opportunities.”