Watson will take up the role in January 2010 when Rachel Barke, the current director of consumer products goes on maternity leave.
Watson joins RDF with over 20 years UK and international consumer products experience. Previously he was UK licensing director at Twentieth Century Fox, he then moved into a licensee role at Character UK as sales and licensing director.
Most recently he has worked with Bespoke Marketing in a licensing consultancy role.
Watson will be working with the RDF Kid’s division on all aspects of global licensing, retail, promotions, events and home entertainment for properties including the Waybuloo, Yo Gabba Gabba, Mister Maker, Big Barn Farm and Escape from Scorpion Island.
Mark Watson said: "I am very much looking forward to joining RDF Rights and being part of its future success. It is an exciting time with lots of amazing properties especially Waybuloo which launched so successfully at retail in the second half of 2009."
Matthew Frank, MD, RDFR added: "Mark is a key appointment for us going forward. He brings with him all the necessary experience and contacts we need as our licensing business starts to expand and grow rapidly off the back of properties like Waybuloo and Yo Gabba Gabba."