RC2 takes Battle online

RC2 takes its Battle Wheels brand on to the web with games site Miniclip.
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The new Battle Wheels game on Miniclip allows gamers to battle each other's warriors in a high quality gaming arena in single or multi-player game modes. Gamers can construct their own warrior to have individual super powers, special armour, and can utilise special codes obtained from the in-store toy packaging to increase their warrior's fighting power and skills.

"More and more, advertisers have been opting to go the entertainment and advergame route, which essentially allows them to design a tailored game around a product or brand and directly target an engaged audience," said Rob Small, CEO of Miniclip. "In this case, RC2 asked Miniclip to create a new game that would extend Battle Wheels into the virtual world and make it come to life for kids all over the world."

"Research found that online gaming was a key component to connecting to our core Battle Wheels consumer," says Paul Kallis, Vice President of Digital Media, "and with the strength and expertise of Miniclip, we have been able to pioneer an innovative way to incorporate the online media support for one of our new product launches."

The remote controlled Battle Wheels toys are high-speed radio controlled combat warriors that combine the speed and excitement of modern electronic gaming with the action of physical combat, and will be available this autumn. The toys come with a special code/password on the box which, when entered into the game on Miniclip, will grant gamers access to the 'golden armour' in the game.



RC2 streamlines business focus

RC2 Corporation has sold its collectible trading card and die-cast sports collectibles business in order to better concentrate on its infant and children's toy products.

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