RC2 : Publishing division to be acquired

Purchase of Publications International's CPD to boost Learning Curve brand.
Publish date:
Social count:

RC2 has signed definitve purchase agreements to acquire the Children's Publishing Division of Publications International.

The deal will cost $163 million plus transaction fees and expenses and is expected to close in July this year.

Curt Stoelting, CEO of RC2, said the acquisition fits with the firm's plan to strengthen and diversify its business.

"The children's publishing business is a strong strategic fit with our Learning Curve brand and creates an early learning platform which complements both our Mum, Infant and Toddler and Preschool product segments. CPD's children's book portfolio and its licensing relationships will leverage RC2's operating infrastructure and enhance the growth opportunities for our Learning Curve brand," Stoelting said.

"CPD's products and the team members joining RC2 wil enhance our strategy of building consumer loyalty with branded products that encourage repeat purchases because they are fun to own and use. The addition of CPD will allow RC2 to provide additional learning solutions to children and their parents.

"As we look forward, we expect CPD to be accretive to earning in 2008 and in the future. CPD will further improve RC2's competitive postion in the early learning market, create a platform for new lines of early learning products and create additional opportunities for international expansion," he concluded.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.