Ravensburger to release Hexbug board game

Licensing deal between game specialist and electronic bug firm will see Kakerlakak in stores by spring
Author:
Publish date:
5_Hexbug_Nano.jpg

A board game inspired by the Hexbug range of robotic creatures will be released in the spring.

Ravensburger has signed up as licensee of Hexbug owner Innovation First, and the two will work on Kakerlakak, themed around the toys.

“We are excited to add Ravensburger as a HEXBUG licensee for the debut of Kakerlakak, which introduces our innovative vibrating robotic toy to traditional family game play,” said Tony Norman, president and CEO of Innovation First International.

“Ravensburger’s approach to product development goes hand in hand with our brand philosophy of delivering quality entertainment experiences that can be enjoyed by the entire family.”

Kakerlakak's board features a mini nano Hexbug at the centre of the game, and kids must guide the skittering bug through a kitchen maze.

“We are very pleased to partner with Innovation First, whose wildly popular Hexbug brand has enabled us to deliver a new and innovative board game that speaks to trends in popular culture and will help expand their growing European fan base,” said Thomas Zumbühl, international product manager of Ravensburger.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.