The awards aim to acknowledge excellence in all aspects of the customer/supplier business relationship.
Deputy managing director Phil Shayer said: "Supplying Toys R Us is much more than just the placement of orders. It covers all areas of our business, be it costs, product development, promotions, packaging, quality and service - to distribution, accounts and, ultimately, consumer satisfaction. A multi-faceted relationship ensures that both our suppliers and Toys R Us share mutual growth of sales and profits."
Managing director, David Rurka, added: "Creative product development is vital to our business and recognition of changing consumer demands is a key to the continuing growth of the market for our products."
"Whilst our choice this year was a tough one, as many of our suppliers went to extraordinary lengths to support us, we were delighted to announce Ravensburger as the winner of the Toy category, Graco as winner of the Babies R Us category, Gateway for the Consumer Electronics category, Mookie Toys for Outdoor/Wheeled Goods Supplier of the Year and Cards Inc as the winner of the Special Consistency Award."