Entrants to the 2012 awards can choose from ten categories: Arts and crafts; educational; wheeled toys; soft toys; electronic; puzzles; wooden toys; outdoor toys; pre-school and games.
There is no limit to the number of entries companies can make and each entry costs £125.
The awards are judged by children and the Regards Rainbow Blog. Entries close on August 31st and winners will be announced live online on September 28th 2012.
To download an entry form and find out more details, simply head over here.