The results of this year's Rainbow Toy Awards have been announced.
A record number of entries were received at the Rainbow Toy Awards HQ and each one was scrutinised by its team of child toy testers. They ranked toys for play value, longevity, packaging, build quality, value for money and before offering their overall impression to an adult to report back by form.
“We have a very strict criteria and category selection for the Rainbow Toy Awards, there is only ever one Winner and one Highly Commended in each of the categories, so to win a Rainbow Toy Award is a real accolade for any company," said Peter Dawson.
“Each year the entries received just get better and better, with both quality of the products and the amount entered."
The 2014 Overall Champion was the Kidizoom Smart Watch by VTech.
Check out the complete list of winners, and runners up, below:
Best Preschool Toy
Winner – Little Love 3 in 1 Push Chair by VTech
Highly Commended – Mega Bloks First Builders Big Building Bag by Mega Brands
Best Arts & Crafts Toy
Winner – Edible Sweet Art Chocolate Coin Press by Tobar
Highly Commended – Jelly Fun Jelly Slush Maker by John Adams
Best Wheeled Toy
Winner – Despicable Me Folding Scooter by H Grossman
Highly Commended – 3 in 1 Step & Ride Lion by Kids II
Best for Imaginative Play
Winner – Adventure Pack JetPack by Harry and Jack
Highly Commended – Snowdrop Interactive Wooden Kitchen by Plum Products
Best Games & Puzzles – The Young Ones
Winner – Pig Out! By John Adams
Highly Commended – Jumbo ZIP-IT by Bananagrams
Best Games & Puzzles – 8 Years and above
Winner – Accentuate by Accentuate Games
Highly Commended – Hotel Tycoon by Esdevium Games
Best Electronic Toy
Winner – Kidizoom Smart Watch by VTech Electronics
Highly Commended – LeapPad3 by LeapFrog
Best Construction Toy
Winner – Kinetic Sand by Spinmaster
Highly Commended – Mega Bloks 123 Thomas Learning Train by MegaBrands
Best Educational Toy
Winner – Sparkup: The Magical Book Reader
Highly Commended – Appletters by Bananagrams
Best Plush Toy
Winner – Ultimate Spider-Man Go Glow Pal by Worlds Apart
Highly Commended – My First baby Annabell Newborn
Best Outdoor Toy
Winner – A.I. Copter from TX Juice by Wow! Stuff
Highly Commended – Mini Hornit by Hornit