The licensed character manufacturer has brought Wendy Williams on board to work with independent customers across the Midlands.
Willians, 32, brings a wealth of industry experience to her new role and has worked in the industry since 2004 with positions at Carte Blanche Greetings and Gemma International.
Williams said: “I am delighted to join the Rainbow team and to represent quality, iconic brands that my retailers and their customers know and love.”
“Working with licensed product comes naturally to me and the breadth of Rainbow’s portfolio means that my customer base is extremely varied.
"I am passionate about what I do and I look forward to meeting new customers and building on my existing area.”
Rainbow Designs’ MD Anthony Temple commented: “Retailers in the Midlands could not be in better hands and Wendy’s experience, enthusiasm and dedication to her role will ensure they receive the best possible service.”