PxPixel
Rainbow hatches Caterpillar line - ToyNews

Rainbow hatches Caterpillar line

New plush line based on classic children's book to be launched in the spring.
Author:
Publish date:
5_Pocoyo.jpg

Rainbow Designs is to roll out a new collection of plush toys based on classic children's book The Very Hungry Caterpillar in the New Year.

This will be the first time that the characters from the novel have been bought to life since they first appeared in 1969.

In the spring, Rainbow will launch an assortment of items including large caterpillar plush toy (£14.99) and a caterpillar nine-inch beanie (£7.99). There will also be caterpillar and butterfly hand puppets (£12.99 each).

Finger puppets (£4.99) and a plush pen in a tub pot (£3.99) will also be available.

A copy of The Very Hungry Caterpillar is sold every 20 seconds, according to Rainbow.

Related

5_Pocoyo.jpg

Pop channels launch on-line ads

Ad sales firm Dolphin Television has launched the first ever on-line television advertising sales service for the toy industry for new Sky Digital TV Channels, Pop and Tiny Pop.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.