Rainbow Designs to launch TV Peter Rabbit plush line

The firm has been tasked with creating a new range of plush toys for boys and girls which it will distribute across the UK and key EMEA territories in 2017.
Author:
Publish date:
Social count:
0
0 0peterrabbit.jpg

TV production and licensing company, Silvergate Media has named Rainbow Designs as its plush and toy licensee for its animated TV series Peter Rabbit.

The firm has been tasked with creating a new range of plush toys for boys and girls which it will distribute across the UK and key EMEA territories in 2017.

The new collection of toys will be launched at the London and Nuremberg Toy Fairs and Spring Fair in 2017.

Beatrix Potter’s classic Peter Rabbit character returned to the small screen in 2013 in its new 3D animated series for BBC’s CBeebies and Nickelodeon in the US.

The series currently airs in all key EMEA markets including France, Germany, Italy and the Nordic territories.

Ron Allen, SVP commercial, Silvergate, said: “Rainbow Designs is a fantastic toy partner for TV Peter Rabbit.

“The firm is already a great partner for us with our nursery range for Classic Peter Rabbit and will bring beautiful TV Peter plush into new retail channels. We are excited about its launch of this new range in the UK and key EMEA territories.”

Antony Temple, managing director, Rainbow Designs, added: “We are delighted now also to be working with Silvergate with the TV Peter Rabbit style guide.

“We have a great line of soft toys in development, including Lily and friends as well as fun feature plush. Peter Rabbit has long been a part of Rainbow’s classic brands DNA and TV is a great fit to our established Classic Peter Rabbit business.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.