Rainbow Designs takes wraps off new Smarty Kids line

Animal friends aim to promote imaginative play, develop attention span and memory.
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A new collection of baby and early years toys is looking to take the pre-school aisles by storm.

Rainbow Designs is already reporting positive feedback for the Smarty Kids range, with stocks due to arrive at retail in March. The collection is made up of animals which help promote imaginative play, develop attention span and memory and enhance social skills.

The animals star as Rattles, Floppy Plush and Comfort Cuddly Blanky – each featuring a colourful appliquéd letter and made from soft plush material.

Zebra, Duck, Elephant, Hedgehog and Turtle characters are available as Smarty Kids Rattles; Monkey and Bear are the Floppy Plush; and Owl is the Comfort Cuddly Blanky character.

The range also features A-Z Flash Cards – 13 double-sided flash cards depicting cute animals to correspond with each letter of the alphabet, along with an attachable ring. There is also a Smarty Kids A is for Animals Soft Book featuring crinkle and squeak sounds.

“Smarty Kids offers something new and different to the baby and early years market,” Alison Coates, marketing manager at Rainbow Designs, told ToyNews. “It has soft educational messages which appeal to parents whilst being fun for kids. The brand has been very well received by customers.”

Rainbow: 01329 227300

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