Rainbow Designs adds Wibbly Pig and The Gruffalo

The firm has added to its character portfolio after sealing the deal on two new pre-school properties.
Author:
Publish date:
Social count:
0
3858_mypictr_300x300.jpg

Wibbly Pig and The Gruffalo now join the licensed classic characters at Rainbow and retailers can look forward to an array of gift and toy launches early next year.

Wish Films’ Wibbly Pig began life on the pages of a picture book written and illustrated by Mick Inkpen. More than 1.7 million copies of the books have sold in the UK.

Rainbow’s new Wibbly Pig gifts and toys will retain the simple, imaginative elements of the original books whilst still being educational.

The Gruffalo book has sold over four million copies sold since its publication in March 1999 and has translations in more than 40 languages. The story, written by Julia Donaldson and illustrated by Axel Scheffler, tells the story of a mouse’s stroll through the deep dark wood.

Magic Light Pictures’ half-hour animated special - The Gruffalo - debuted Christmas day 2009 on BBC1 and will be a highlight of Nickelodeon’s schedule this autumn half-term. There will also be a second film - The Gruffalo’s Child – for Christmas 2011 on the BBC.

Rainbow’s new Gruffalo products will encourage adventurous and imaginative play, and are ideal for inquisitive pre-schoolers.

Anthony Temple, Rainbow Designs’ managing director, said: “We are delighted to welcome Wibbly Pig and The Gruffalo to our host of licensed characters. Both of these properties have acquired the status of modern day classics and fit perfectly with our existing licensed ranges.

“The products in development are extremely exciting, innovative and original. They are not only fun but practical too and we look forward to launching them later this year.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.