Rainbow Designs acquires Air Puppy Cuddle Crew brand

Firm to showcase current product line-up at Spring Fair next week.
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Rainbow Designs has acquired the Air Puppy Cuddle Crew Brand from the mid-tier soft toy and gift specialist Air Puppy Limited.

The agreement combines the strengths of Rainbow Designs and the established Air Puppy Cuddle Crew Brand, leveraging Rainbow Design's well established infrastructure, global network and resources and Air Puppy's unique design, inspiration, market positioning and IP to deliver a strong product offering.

"Air Puppy’s Cuddle Crew experienced management team has done a fantastic job of building a solid and successful operation that provides a market leading product range and unique design style primarily to the trade and boutique market in the British Isles," said Anthony Temple, MD of Rainbow Designs.

“Rainbow Designs and Air Puppy share a strong design pedigree with consumer focus. We are delighted to now being at the helm of the Air Puppy brand. We have great growth plans in store for the brand and we would like to thank Wendy Gould and the Air Puppy Cuddle Crew for creating and delivering such an inspiring platform for expansion.”

Wendy Gould, MD of Air Puppy, added: “We are excited to have found such a perfect home for Air Puppy with one of Europe’s most renowned character gift and toy company’s. Rainbow Designs has an impeccable track record, expertise and global network to leverage the potential of the brand, to expand the range for our valued customers and deliver Air Puppy and the Cuddle Crew to a worldwide audience.

“We are very pleased with this acquisition by Rainbow Designs and we look forward to seeing exceptional product innovation, and original design delivered to our valued and trusted consumers."

Rainbow Designs will host the current Air Puppy product range on its stand at Spring Fair at the NEC from February 2nd to 6th, Hall 3 Stand H18-J19.


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