Former Mattel exec Roddy Bridges has made a move into the gift industry.
Bridges – who has most recently been running close out business, Toy Placement – came up with the idea for Ragtales after seeing that there was a gap in the market for a top quality, British led product range. Currently the collection consists of 13 lines, however a further 12 products are due to be added in August, retail prices range from £9.99 up to £49.99. Bridges also has plans to expand the collection further and is confident of reaching a £2m turnover target in three years.
Retail reaction has so far been “phenomenal”; in just over six weeks, Bridges has opened up 45 accounts, while key internet retailers have all listed product.
“I know that there is an opportunity for high quality British designed soft toy range in the gift market, which are competitively priced, and that’s where we’ve targetedour efforts,” Bridges said.
Ragtales: 07770 574 074