Chelsea-based toy maker Arklu – which made global headlines last year with its Kate and Wills Royal Wedding dolls – has returned with Lottie, a new alternative fashion doll.
Retailing at £16.99, the seven-inch Lottie doll has been designed to be ‘childlike’.
Aged nine, her dimensions are based upon ideals devised by health and nutrition experts from the British Nutrition Foundation and London Metropolitan University.
Quintessentially British, a background story is included on each doll box to encourage imaginative play. Lottie's approach to life is summed up with the tagline: “Be bold, be brave, be you”.
A range of accessories, like a picnic set, a Beagle dog as and detachable velcro pony race winner rosettes, will also be available. (See our Facebook page for a full set of pics)
In a statement, Arklu said: “Unlike other fashion dolls, there is no pushing the envelope with adult agendas such as scanty clothes, high heels, jewellery, tattoos or makeup; these are girl dolls intended for girls. Most of all, Lottie is super cute and rather lovely.”
“Lottie is designed for maximum creative play value. She has high-quality, strokable hair that doesn’t tangle easily and her premium quality clothes and accessories are detailed and lifelike, with lots of tactile elements. Super cute, fun details such as detachable velcro patches on the clothing make for added appeal and “swapability”.
Keep up with Lottie's movements on Twitter @Lottie_dolls.
Arklu Toys: 020 7376 4484