Soft toy specialist Qatch enjoyed some coverage in London's Metro newspaper late last week.
The publication mentioned how textile designer Inma Garcia made a teddy bear pillow for her child, before turning it into a business.
She eventually launched the Qatch brand after acquiring £50,000 in investment.
Today Garcia sells the cushion-shaped animal characters, which are made using bamboo, in Harrods, John Lewis and online.
"I wanted to create something unique, a premium quality toy with lots of colour, style and design," she told Metro.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.