Pyramid International signs supply deals with WHSmith and Toys R Us

Deals will see the firm supply WHSmith until 2016 and Toys R Us until 2017.
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Pyramid International has signed contracts that will see them supply an extensive range of posters and merchandise to WHSmith and Toys R Us.

The deals will see the firm supply WHSmith until 2016 and Toys R Us until 2017.

"From July this year we installed new poster fixtures allowing Toys R Us the opportunity to sell additional products alongside the posters," said Mordy Benaia, Pyramid licensing director.

"This has created an immediate and substantial uplift in sales and allows Toys R Us to introduce new product such as posters, accessories, mugs and stationery in store. WHSmith also saw new entertainment poster racks rolled out to an extensive store base last year which helped to maintain a double digit, year on year increase in poster sales growth. These projects alongside other initiatives will ensure both accounts are well positioned to further capitalise on the markets top performing licensed properties.

"Looking ahead, next year brings huge events movies like Star Wars Episode VII, Marvel's Avengers: Age of Ultron and the family favourite Minions Movie amongst others and Pyramid will be launching full ranges on all of these, thereby masterminding further sales initiatives for both Toys R Us and WHSmith.'

James Kyte, Pyramid's UK sales manager, added: "Both agreements are testament to the strong support we receive from our licensors, the hard work of the Pyramid team and the faith which retailers place in us to take on key licensed categories such as posters, stationery and mugs and develop them into exciting ranges which appeal to fans across all ages. 

"Pyramid is proud to be at the forefront of licensed product development in so many key areas and I am certain that our relationship with both WHSmith and Toys R Us will continue to be strengthened through our innovative approach towards NPD and retail strategy."

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