The Tandem Group, which owns MV Sports as well as bike brands Falcon, Dawes and Claude Butler, forecasts an increase in first half pre-tax profit thanks to increased bike sales and a solid performance from its licensed ranges. Pre-tax profits last year totalled £547,000.
Sales for the six months ended 31st July were flat at £19m ($29.3 million) from £18.9m last year.
The company said revenue growth at its Dawes cycle unit and the sports, leisure and toys business was offset by lower turnover from a bicycle promotional contract with a national retailer.
"Despite the fears that Toy Story merchandise would saturate the market for Autumn/Winter 2010 following the movie release, revenue from our licensed properties, including Ben 10 wheeled toys, is likely to exceed our earlier expectation," the company said in a statement.