Private equity firm Elysian Capital acquires Sambro

‘It has always been our long term vision to build Sambro into a market leading licensed products company and we have achieved that,’ says Sambro.
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Toy vendor Sambro has revealed that it has been acquired by the London private equity firm Elysian Capital II LP.

The deal has been made in conjunction with the management team at Sambro, and is the first platform deal in the Elysian Capital II LP Fund, which closed in the summer at £250 million.

Nikki Samuels, licensing director at Sambro, said: “It has always been our long term vision to build Sambro into a market leading licensed products company and we have achieved that.

"The brilliant team at Sambro have worked tirelessly across all departments to ensure that year on year we become a true force to be reckoned with. This amazing partnership with Elysian Capital will allow us to realise our ambitious growth plans for the next few years, and we look forward to working with them to take our business to a whole new level.

“They have made every effort to get to know our company from the ground up and their investment both in terms of financial and professional input will be invaluable.”

Sambro was first established back in 1997, with the company doubling its turnover over the last three years to more than £60 million.

The licensee has also formed relationships with global brand owners, including the likes of Nickelodeon, Disney, Hasbro and Universal.

Ken Terry, CEO at Elysian Capital, added: “The Sambro team has done a fantastic job in creating a market leading licensed products business.

“We were attracted to the high growth delivered by the business, its in-house product design team and partnership approach with brand owners and retailers. But most importantly we are backing a passionate team with tremendous ambitions for their business, whether that be further organic growth or through acquisitions.

“This is a fitting first investment for our new fund that meets our desire to back aspirational management teams who would benefit from our differentiated and aligned approach.”

Sambro has revealed that the business will continue to be run by the same management team and all operations will remain in place.


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