Prince William doll ad banned

ASA says the advert for the £150 Bradford Exchange product was misleading.
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An advert for a doll based on Prince William has been banned after it was found 'misleading'.

The £149.95 Duke of Cambridge figure, which is for sale on the Bradford Exchange website, must not appear in the advert again in its current form.

The Advertising Standards Authority (ASA) supported a customer complaint that claimed the advertisement’s text was misleading, reports Sky News.

"We considered that the face of the doll differed from that advertised in being slimmer and painted in a more vibrant, and less realistic, way," the ASA said.

"The hairline also appeared to be more bluntly defined, and the doll's hair was in some parts much longer than the close-cropped style shown in the ad.

"Because we considered that there were significant differences between the doll and the image in the ad, and because we understood that the two were intended to match, we concluded that the ad was not an accurate representation of the product."

The Prince William doll is accompanied with a hand-numbered certificate of authenticity. According to the Bradford Exchange website, the doll is ‘expertly handcrafted from fine bisque porcelain, and the first-of-a-kind edition bears an authentic likeness of the handsome Prince on his wedding day’. 

A statement added: “Meticulously handpainted for exquisite realism, this lifelike portrait is 17 inches tall, and fully poseable.”

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