3D-printed doll company MakieLab is moving up in the world fast after handing custom Makies to HRH Prince Harry and Prime Minister David Cameron.
MakieLab was invited to New York City's 'Innovation is GREAT Britain' showcase on Tuesday, May 15th to present its dolls to the high-profile Brits. It was the only UK tech company invited by the Prime Minister's office to fly with flag with its unique British-made products.
The 'VVIP' dolls were one-off designs - you can check out bigger images of them at the bottom of this article or make your own unique dolls using www.makie.me or the Makies Dolls Factory iPad app.
"MakieLab was delighted to be the only UK tech company hand-picked to represent 'Business is Great' in the 'Innovation is GREAT Britain' showcase, which featured the best of British tech innovation.
"Presenting both Makies dolls and Makies Doll Factory, the iPad version of the Makies creator, MakieLab demonstrated how anyone can design, customise and order a completely one-of-a-kind 3D printed doll directly from the Makies website or app."
His Royal Highness Prince Harry and Prime Minister David Cameron pick up their one-off custom Makie dolls from MakieLab's co-founder and COO Jo Roach
Unlike mass-manufactured dolls, Makies’ facial features and expressions are shaped by the customer online, so each physical Makie doll is completely unique (and numbered).
Build-a-Makie pricing starts at £59.99, with hair, clothes and accessories available as add-ons at various price points. Makies are CE certified - the first 3D printed toys to meet these safety requirements.
They are sent direct-to-consumer and are not currently available for stocking at retail.
The Makies Doll Factory app was launched earlier this year. Another game scheduled for release this summer will introduce design-your-own clothes, and further app releases in the autumn will boast specialised clothing collections.
MakieLab is a Shoreditch-based start up firm with a live operation of just one year. The firm says it is interested in "talking to companies who would like to develop toy-game IP partnerships".
MakieLab’s second 'toy-game product', targeted at the boys aged eight-plus market, is currently in development.
A MakieLab investor previously said the toy trade was "ripe for disruption". And MakieLab's CEO Alice Taylor told ToyNews last year that 3D printed toys and retail can co-exist.
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