Prima Toys' ZhuZhu Pets licence covers plush, collectables, arts and crafts and publishing.
Located in Cape Town, Prima Toys distributes a number of top brands including Ben 10, Littlest Pet Shop and LeapFrog.
The deal was brokered by Character Licensing & Marketing (CLM), Lisle International Licensing’s South African agent.
Speaking of the deal, Francesca Lisle commented: “Prima Toys has over 42 years experience and is a dominant player in the region. This status will be invaluable for the growing the ZhuZhu Pets licensing programme in South Africa and we are delighted to have them on board and look forward to working with them through the team at CLM.”
Ian Morris, CEO of Prima Toys, added: “Our aim is to remain at the forefront of the toy industry by sourcing cutting edge brands and products for our consumers, while employing innovative marketing strategies to compliment and support our world class brands. ZhuZhu Pets is just the type of property that we like to invest in and it will make a perfect addition to our portfolio.”