The Big Play Day has lowered the price of its last few tickets to ensure the event is a sell-out.
The event gives toy companies the chance to get key feedback and reaction to their latest products using a special playtest with dozens of children.
Ticket prices have been slashed from £497 to £327 for The Big Play Day.
There’s space for just eight companies, which are being booked on a first come, first served basis.
The Big Play is being organised by industry veteran and ToyNews contributor Steve Reece.
Reece previously spent time as Hasbro's in-house toy playtester. He holds two market research qualifications, including the Market Research Society Certificate (with Disctinction).
The event was revealed by ToyNews earlier this month.
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