Pretend To Bee is launching its first ever licensed costume ranges.
Global Solutions for Clothing, Pretend to Bee’s manufacturer and supplier, has signed deals for costumes and onesies based on Thunderbirds, Cloudbabies and Natural History Musuem.
“Our generic lines are of course extremely popular but we felt that by working with the right licensors, we could create product ranges that would have broad appeal and capitalise on the buzz surrounding these brilliant properties,” said Harrison Palmer, director of sales and marketing at Global Solutions for Clothing Ltd.
“Each of these licensed properties are not only well-established but have the ability to inspire new generations of fans.
“We are experts in creating quality ranges aimed at a young audience and are therefore able to take these great licences and create products that appeal to that new generation.”
Palmer believes that by embracing licences, Pretend to Bee can boost its profile in the industry as well as grow the wider business.
“While we have been operating for a long time we are probably not on everybody’s radar,” said Palmer.
“Introducing licensed ranges will certainly raise the company’s profile and the brand awareness for Pretend to Bee.
“By showing retailers and licensors that we can create costumes and character onesies that sit perfectly beside other licensed merchandise will also enable us to grow the business even further and we will be announcing more licensing deals throughout 2016.”
Pretend to Bee is treating licensing as a new long-term strategy, and plans are in place to make this new side of the business a major focus in 2016.
“We have built a reputation for creating high quality costumes across lots of different genres and know the elements that go into creating successful dress-up lines,” continued Palmer.
“We are already adding to our existing licensed ranges in 2016. For example, we are launching a Virgil Tracy costume to our Thunderbirds range early next year. We are already in advanced discussions with a number of licensors and next year, the licensing side of our business will be our main focus.”