Pressure mounts

HAPPY NEW YEAR! Through the magic of publishing we are broadcasting our January issue to you live in December and it?s not even Christmas yet.
Publish date:

Which means many of you, especially our retail readers, will still be hard at it at the coal face when you read this.

Many of you may even, I suspect, be in a similar frame of mind to our own man at the Front, our Counter Insurgent who, if you read this month’s missive in the mag seems to have gone totally Tonto.

I know it has been cold, but drinking an anti-freeze/screenwash cocktail has to be a no-no at any time of year my friend.

Lay off it, Counter.

It’s the pressure you see. Cramming all those sales in the last four weeks of the year may be good for the Q4 balance sheet, but it isn’t good for the nerves.

And there’s not much respite. Show season follows hard after Christmas and in this issue we have our 2011 Spring Fair preview, which has grown year on year, in line with the show’s increased importance to the toy trade. So of course, this year is our biggest ever build-up for the NEC toy and gift showcase.

Also this month, Spin Master is our cover star, but there are two cover executions available to enable it to show off its entire range of Zoobles collectables, which are currently proving to be much in demand for the firm and hit UK shelves in January. Look out for both versions.


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Talking shop: Slow moving stock

This month, we talked to retailers about shared risk and the support they get from suppliers with slow-moving products and whether they get enough support to help move stock through and enable them to be confident to take a risk on new concepts?


The battle for second place

For years, the second and the third largest toy company were content to share top-range licenses such as Star Wars, to cater to the same young boy demographic, and to otherwise keep out of each other?s way ? with one short-lived exception.


Time for toys to box clever?

The new Environment Secretary has singled out toys for criticism over what she says is excessive and environmentally unfriendly packaging. Is she right? Crazee Thingz MD, Danny Bamping, thinks she may have a point and maybe the toy industry needs to address the issue itself....

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West London Massive

After a successful return to Olympia last year, this year?s Toy Fair is even bigger, occupying more floor space and bringing well-known players back into the fold. ToyNews talked to Simon Pilling, BTHA fairs and events manager?

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Built to last

Bob the Builder is one of the most successful pre-school characters of all time, with even Barack Obama adopting his catchphrase for his recent election campaign. Samantha Loveday talks to Hit's Jon Owen and Ronnie Yaffe from Martin Yaffe about the role the toy line has played in his success...

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