Pressure mounts

HAPPY NEW YEAR! Through the magic of publishing we are broadcasting our January issue to you live in December and it?s not even Christmas yet.
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Which means many of you, especially our retail readers, will still be hard at it at the coal face when you read this.

Many of you may even, I suspect, be in a similar frame of mind to our own man at the Front, our Counter Insurgent who, if you read this month’s missive in the mag seems to have gone totally Tonto.

I know it has been cold, but drinking an anti-freeze/screenwash cocktail has to be a no-no at any time of year my friend.

Lay off it, Counter.

It’s the pressure you see. Cramming all those sales in the last four weeks of the year may be good for the Q4 balance sheet, but it isn’t good for the nerves.

And there’s not much respite. Show season follows hard after Christmas and in this issue we have our 2011 Spring Fair preview, which has grown year on year, in line with the show’s increased importance to the toy trade. So of course, this year is our biggest ever build-up for the NEC toy and gift showcase.

Also this month, Spin Master is our cover star, but there are two cover executions available to enable it to show off its entire range of Zoobles collectables, which are currently proving to be much in demand for the firm and hit UK shelves in January. Look out for both versions.

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