PR push results in Christmas sales for Maps Toys - ToyNews

PR push results in Christmas sales for Maps Toys

Coverage in magazines and newspapers yields results for the Surrey-based distributor.
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Maps Toys enjoyed a successful Christmas period thanks to extensive media coverage for its key brands including Aeromax, Yummy Dough and the new Moshi Monster Cookie Kit.

Coverage was secured in Sainsbury's Magazine Christmas Gift Guide as well as the Sunday Times, Daily Telegraph Daily Mirror, The Sun, Daily Star and Practical Parenting – to name a few.

Will Sharman, head of sales said: "We have chosen to invest in PR for a number of years now and the continuous drip-drip effect of our brands being fed to the media has most definitely paid off this Christmas. Each product range has enjoyed national coverage which has impacted on sales for our retailers.

"Maps will continue to support each range through PR and marketing throughout 2013 with new ranges and brand extensions to be launched at Toy Fair 2013 and Nuremberg."

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