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Power Rangers in martial arts deal - ToyNews

Power Rangers in martial arts deal

Disney's Power Rangers brand has linked up with a leading martial arts association.
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As part of its 15th birthday celebrations the Power Rangers brand has been partnered with leading martial arts association Black Belt International (BBI) to launch a nationwide competition.

Taking place in March and April, the ‘Channel Your Energy For Good’ competition will see the Power Rangers work with kids from 15 existing BBI classes from across the UK where aspiring mini-Rangers will be judged over a month long period both inside and outside of classes.

BBI instructors will be assessing kids on their conduct, attitude and behaviour in-class while parents will oversee a number of ‘at home’ activities participants must carry out – including everyday tasks such as tidying their bedrooms and helping out with the washing up.

To incentivise BBI instructors and kids to get involved with the programme, the Power Rangers have assembled comprehensive prize packages - including special edition, one-off Power Rangers martial arts belts. Three of the 15 winning kids will have their prize packages presented to them in class by an actual Power Ranger.

Boel Ferguson, Managing Director of kids TV channel, Jetix says, “We’re thrilled to be partnering with the BBI, using our characters and TV channel to promote an active lifestyle. Much like Power Rangers, BBI promote the virtues of discipline, self-respect, control and teamwork through their classes and give kids added confidence to help build character. It’s an ideal link up. ”

Paul Griffin, Chairman of Black Belt International says, “Power Rangers has endured phenomenal success and has no doubt already inspired many young children to take up a martial arts discipline. We’re delighted to be collaborating with them for this campaign and encouraging kids to channel their energy for good inside and outside of class.”

As well as giving away special edition belts to the 15 competition winners in the ‘Channel your energy for good’ competition, an additional 15 belts are up for grabs for Power Rangers fans on the brand’s 15th anniversary micro-site. Kids can log onto www.jetix.co.uk/powerrangers15 for a chance to win.

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