Power Rangers celebrates 15 years

Popular boys? brand marks sales of 200 million toys at close of 2007, according to Bandai figures.
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Power Rangers will also launch its 15th TV series this month, Operation Overdrive, as part of its crystal anniversary celebrations.

Broadcast for the first time in the UK in 1993, the Power Rangers live action series was adopted from the Japanese Tokusatsu Super series. Since then 14 series have been broadcast in 22 countries along with two films and a Christmas single.

Gavin Quirk, brand manager at Walt Disney Studios Home Entertainment said: “In the first instance you’ve got to take kids’ TV seriously and provide positive superhero role models, but you’ve also got to be innovative and refresh brands year on year whilst retaining certain key elements.

“Add to all of this the continued investment in production in Power Rangers’, and taking into account the great entertainment, strong values and escapism it provides for kids, and you begin to get an idea as to why it’s been so successful for so long.”

Boel Ferguson, MD, Jetix UK said: “We are extremely proud to celebrate the 15th anniversary of Power Rangers, which champions the virtues of teamwork, honesty, loyalty, responsibility, respect and friendship. It is through these values that we look forward to entertaining a whole new generation of kids.”

Chrissie Cheshire, a buyer from Woolworth’s said: “Power Rangers has enjoyed phenomenal, enduring success over the last 15 years. It’s a huge favourite with boys’ and the toys certainly take pride of place in millions of boy’s hearts and bedrooms up and down the country.”



Anatomy of a blockbuster toy: Power Rangers Morpher

Go Go Power Rangers! It’s been a top ten boys action brand since the TV show leapt onto screens in 1993 and now it’s powering up again for its 20th anniversary with Megaforce. Dominic Sacco looks at the past, present and future of Power Rangers before analysing the latest Morpher toy.

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