Power Rangers celebrates 15 years

Popular boys? brand marks sales of 200 million toys at close of 2007, according to Bandai figures.
Publish date:
Social count:

Power Rangers will also launch its 15th TV series this month, Operation Overdrive, as part of its crystal anniversary celebrations.

Broadcast for the first time in the UK in 1993, the Power Rangers live action series was adopted from the Japanese Tokusatsu Super series. Since then 14 series have been broadcast in 22 countries along with two films and a Christmas single.

Gavin Quirk, brand manager at Walt Disney Studios Home Entertainment said: “In the first instance you’ve got to take kids’ TV seriously and provide positive superhero role models, but you’ve also got to be innovative and refresh brands year on year whilst retaining certain key elements.

“Add to all of this the continued investment in production in Power Rangers’, and taking into account the great entertainment, strong values and escapism it provides for kids, and you begin to get an idea as to why it’s been so successful for so long.”

Boel Ferguson, MD, Jetix UK said: “We are extremely proud to celebrate the 15th anniversary of Power Rangers, which champions the virtues of teamwork, honesty, loyalty, responsibility, respect and friendship. It is through these values that we look forward to entertaining a whole new generation of kids.”

Chrissie Cheshire, a buyer from Woolworth’s said: “Power Rangers has enjoyed phenomenal, enduring success over the last 15 years. It’s a huge favourite with boys’ and the toys certainly take pride of place in millions of boy’s hearts and bedrooms up and down the country.”



Anatomy of a blockbuster toy: Power Rangers Morpher

Go Go Power Rangers! It’s been a top ten boys action brand since the TV show leapt onto screens in 1993 and now it’s powering up again for its 20th anniversary with Megaforce. Dominic Sacco looks at the past, present and future of Power Rangers before analysing the latest Morpher toy.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.