The first range of toys and collectables will be based on the next Potter film, Harry Potter and the Order of the Phoenix, which is set to hit cinemas in July 2007. The product will launch in conjunction with the film.
“We are thrilled to be able to bring one of our most important franchises together with a leading manufacturer like The Cards Inc Group,” says Pilar Zulueta, Senior VP and General Manager of Warner Bros. Consumer Products. “The enormous popularity of Harry Potter combined with the high quality of Cards Inc products is certain to translate into a highly successful merchandising relationship.”
“The Harry Potter film series has been a phenomenal success and we are delighted to be working with Warner Bros. Consumer Products to create an exciting toy range that brings the magic of these stories to life for fans of all ages,” said Darren Epstein, MD of The Cards Inc Group. “The Cards Inc Group is well known for innovation in the creation of licensed products, ensuring that the products reflect the licence and audience perfectly.”
The Cards Inc range will include role-play action figures, action figure collector and box sets, Magical Creatures collector action figures, electronic role play sets, die cast and remote controlled vehicles and play sets. Product will be in store from June 2007 onwards.