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PORTUGAL: Spellbound signs further deals - ToyNews

PORTUGAL: Spellbound signs further deals

Spellbound hires new agent for Koala Brothers, plus reveals more licensing partners.
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Hot on the heels of last week's news of its progress in Australia, Spellbound has revealed a raft of new deals for The Koala Brothers in Portugal.

First up, the firm has signed a deal with kids agency Zero A Oito to be the marketing and licensing agent for the pre-school property in the territory. It will also act as the licensee for magazines and activity books.

Meanwhile, Concentra, one of Portugal's leading toy and video games distributors, has been appointed as the master toy partner in the region.

The company will develop, manufacture and distribute a range of toys, including plush, plastic figures and play-sets, die-cast, electronic learning aids, drawing and arts and crafts products. The toy firm will also manufacture products for other markets and partners appointed by Spellbound.

To read about the rest of the licensing deals, visit our sister site, www.licensing.biz.

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