The firm is teaming up with the POP channel’s Bindi the Jungle Girl in a month long programme sponsorship with Dolphin TV which starts over the Easter weekend.
The Ocean in My Pocket collection of sea-themed figures will be seen on screen three times a day throughout April. Show trailers will also be run on both POP and Tiny Pop, and viewers will be given the opportunity to enter a competition.
Commenting on the deal, Vicki Elmer, marketing manager at Corinthian, said: "Following the success of Jungle In My Pocket sponsoring Bindi on POP Girl last year, we decided we should celebrate the arrival of Ocean In My Pocket by backing a similar campaign and promoting this excellent brand synergy.
"Bindi’s escapades with whales, sharks and dolphins fit perfectly with our product range and we are thrilled that this time we will be driving brand awareness to an even wider audience via the ever growing POP channel. Once again Dolphin’s creative team have delivered trailers and idents of the highest quality and we hope Bindi’s followers will enjoy their month of splash-tastic Ocean In My Pocket fun."
Sasha Mowatt, at Dolphin TV sales, added: "This is our third collaboration with Corinthian and we are delighted to be working with them again. The response from the last In My Pocket promotion was fantastic and we know our viewers will be thrilled with the opportunity to win these adorable Ocean In My Pocket toys. CSC Media, the company behind POPtv, have invested heavily in new programmes and presentation in the past 12 months. This has been reflected in a 43 per cent increase in audience year on year, enabling us to reach even more viewers and help partners like Corinthian to spread their brand message and ultimately drive sales.”
Bindi the Jungle Girl can be seen daily on POP at 7am, 12pm and 3.30pm on Sky, Virgin and Freesat.
The brand will also feature on the POP website throughout April at www.popfun.co.uk.