POP TV promo boosts Ocean in My Pocket

Corinthian is flexing its marketing muscle again, with a sponsorship promo for Ocean in My Pocket.
Publish date:
Social count:

The firm is teaming up with the POP channel’s Bindi the Jungle Girl in a month long programme sponsorship with Dolphin TV which starts over the Easter weekend.

The Ocean in My Pocket collection of sea-themed figures will be seen on screen three times a day throughout April. Show trailers will also be run on both POP and Tiny Pop, and viewers will be given the opportunity to enter a competition.

Commenting on the deal, Vicki Elmer, marketing manager at Corinthian, said: "Following the success of Jungle In My Pocket sponsoring Bindi on POP Girl last year, we decided we should celebrate the arrival of Ocean In My Pocket by backing a similar campaign and promoting this excellent brand synergy.

"Bindi’s escapades with whales, sharks and dolphins fit perfectly with our product range and we are thrilled that this time we will be driving brand awareness to an even wider audience via the ever growing POP channel. Once again Dolphin’s creative team have delivered trailers and idents of the highest quality and we hope Bindi’s followers will enjoy their month of splash-tastic Ocean In My Pocket fun."

Sasha Mowatt, at Dolphin TV sales, added: "This is our third collaboration with Corinthian and we are delighted to be working with them again. The response from the last In My Pocket promotion was fantastic and we know our viewers will be thrilled with the opportunity to win these adorable Ocean In My Pocket toys. CSC Media, the company behind POPtv, have invested heavily in new programmes and presentation in the past 12 months. This has been reflected in a 43 per cent increase in audience year on year, enabling us to reach even more viewers and help partners like Corinthian to spread their brand message and ultimately drive sales.”

Bindi the Jungle Girl
can be seen daily on POP at 7am, 12pm and 3.30pm on Sky, Virgin and Freesat.

The brand will also feature on the POP website throughout April at www.popfun.co.uk.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.