Pop TV brand grows

New management to add new channels, distribution and online.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

The Pop TV brand is continuing to expand, with its new management team aiming to make it the UK's own Nickelodeon.

Three new channels are set to launch over the next few months: Tiny Pop +1 launches on July 16th, Pop +1 follows on August 6th, while Pop Girl is due to formally launch on September 1st.

The latter will be presented by Pop Girl - a new animated character being designed by CSC - and will broadcast cartoons targeting nine to 12 year-old girls. Programming will include Pop Party, Braceface, 6teen, Mary Kate and Ashley in Action and the animated series of Sabrina. As well as being promoted on Pop and Tiny Pop, it will also run on music channels Chart Show and B4.

All three new channels have websites in development which will launch in October.

In addition, discussions are continuing with Virgin Media to add Pop and Tiny Pop to its cable line-up. This would significantly boost the channels as more than three million new homes would be able to view them.

Existing channels Pop and Tiny Pop have continued to grow over the past year. Pop is popular with four to nine year-olds and provides a mix of cartoons and music presented by Rorry. Pop has also changed focus, introducing more boy-biased programming with new shows including Transformers and Sonic.

Meanwhile, Tiny Pop is aimed at the four to six age group, but also delivers a large pre-school audience. Current shows include Care Bears, Adventures of Paddington Bear and Magic School Bus amongst others.

At the end of last year, Pop TV's ownership changed and it is now owned by CSC Media Group, with Dolphin Television continuing to deal with advertising sponsorship and promotions for the channels.

Related

5_Pocoyo.jpg

Support grows for Brand Licensing Europe

Almost 100 companies, including many first time exhibitors, have already signed up for this year's Brand Licensing Europe show - an increase of 43 per cent on this time last year according to organisers Advanstar.

5_Pocoyo.jpg

Pop channels launch on-line ads

Ad sales firm Dolphin Television has launched the first ever on-line television advertising sales service for the toy industry for new Sky Digital TV Channels, Pop and Tiny Pop.

kid tv resize 2.jpg

Sector guide: Christmas TV

Tisn’t quite the season to be jolly just yet, but toy firms have already ensured they’ll be joining It’s A Wonderful Life and the Doctor Who special on the small screen this Christmas. Billy Langsworthy takes a look at which companies are advertising what products, and where you can see them

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.