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Pop TV brand grows - ToyNews

Pop TV brand grows

New management to add new channels, distribution and online.
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The Pop TV brand is continuing to expand, with its new management team aiming to make it the UK's own Nickelodeon.

Three new channels are set to launch over the next few months: Tiny Pop +1 launches on July 16th, Pop +1 follows on August 6th, while Pop Girl is due to formally launch on September 1st.

The latter will be presented by Pop Girl - a new animated character being designed by CSC - and will broadcast cartoons targeting nine to 12 year-old girls. Programming will include Pop Party, Braceface, 6teen, Mary Kate and Ashley in Action and the animated series of Sabrina. As well as being promoted on Pop and Tiny Pop, it will also run on music channels Chart Show and B4.

All three new channels have websites in development which will launch in October.

In addition, discussions are continuing with Virgin Media to add Pop and Tiny Pop to its cable line-up. This would significantly boost the channels as more than three million new homes would be able to view them.

Existing channels Pop and Tiny Pop have continued to grow over the past year. Pop is popular with four to nine year-olds and provides a mix of cartoons and music presented by Rorry. Pop has also changed focus, introducing more boy-biased programming with new shows including Transformers and Sonic.

Meanwhile, Tiny Pop is aimed at the four to six age group, but also delivers a large pre-school audience. Current shows include Care Bears, Adventures of Paddington Bear and Magic School Bus amongst others.

At the end of last year, Pop TV's ownership changed and it is now owned by CSC Media Group, with Dolphin Television continuing to deal with advertising sponsorship and promotions for the channels.

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