Poll victory boosts Caterpillar toy sales

A poll which saw The Very Hungry Caterpillar voted the best bedtime story has boosted sales of Rainbow Designs' toy range.
Publish date:
Social count:

A recent survey in which parents voted for the best children’s bedtime story ever written saw The Very Hungry Caterpillar come top.

The survey was held to mark World Book Day and retailers are making the most of The Very Hungry Caterpillar storybook’s winning rating by offering customers the complete range of Rainbow’s gifts, books and the new traditional wooden toys.

Anthony Temple, Rainbow Designs’ managing director said: "The appeal of this classic tale seems to know no end and we are delighted to be able to offer retailers such a varied and high quality toy and gift range to meet the growing demand for The Very Hungry Caterpillar products.

"The results of this survey are fantastic and it’s great news for retailers, customers and Rainbow that Eric Carle’s iconic book is once again in the public eye," he added.

The book beat contemporary classics such as JK Rowling's Harry Potter and The Gruffalo, by Julia Donaldson.

New Very Hungry Caterpillar products for 2010 include four wooden toys – Mini Word Activity, Wooden Dominoes, Pull-along Hungry Caterpillar and Peg Puzzle, in addition to a range of Soft and Activity books.



ARGOS: Lego tops poll

A poll by Argos has revealed the nation?s favourite toys and the store has predicted its 2008 Christmas bestsellers.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.