Polaroid makes foray into children's tablet sector

Consumer electronics brand unveils new product at CES in Las Vegas this week.
Publish date:

Polaroid is making an ambitious move into the children's tablet market - unveiling its first product in Las Vegas this week at the Consumer Electronics Show.

Featuring the Android 4.0 OS, the tablet has already been named a CES Innovations 2013 Design and Engineering Awards Honoree in the Tablets, E-Readers & Mobile Computing product category.

It includes a customised suite of apps such as Kids Cam, Music Studio and Draw, plus Kids Videos, an app which allows children to stream safe videos, and Free Play, a unique way to display all the free games/apps available for download from the App Shop.

The tablet also has built-in parental controls and a safe web browser and a display lock.

"Throughout out 75-year history, we've been known for creating innovative and easy to use products that are fun for all ages," said Scott W Hardy, president and CEO at Polaroid. "The kids tablet is no exception. It epitomises the Polaroid brand personality and brings together a host of features that will delight kids and parents alike."

The Polaroid 7.0-inch kids tablet will be priced at $149.99 and will hit Kohl's this month.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.



SECTOR GUIDE: E-learning

Kids' tablets were among the top-selling toys of last year. Dominic Sacco rounds up the latest hot products in the electronic learning sector, including several newcomers...


SECTOR GUIDE: Wooden toys

Wooden toys continue to sell well, even in challenging financial times. The sector tends to be a favourite with parents and other gift givers and offers a range of traditional, interactive and licensed products. ToyNews found out what's new within the sector.

Featured Jobs