Plush delivering excellent results for Re:creation

2015 has seen the firm’s plush portfolio take off with the success of Zigamazoos and Necknapperz.
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With the success of Re:creation’s Stretchkins and Bright Light Pillows lines in 2014, the firm has boosted its plush toy range with the arrival of the Zigamazoos and Necknapperz.

Zigamazoos is a range of eight different animal characters offering collectability at a competitive price point, while Necknapperz is designed to offer a fun solution to naptime for kids.

“Last year set us in good stead for 2015 as we welcomed two new plush brands under our Snuggables umbrella – Zigamazoos and Necknapperz,” said Jonathan Kirkley, marketing director for Re:creation.

“We had a fantastic reception for these at Toy Fair and once again we will be continuing in our commitment to backing these launches with strong TV investment so we have very high hopes for them.”

Proving to be a key brand for Re:creation, the Snuggables plush umbrella has been created to bring current and future launches together coherently as the category continues to thrive forthe firm.

“Plush is a key pillar of our business and complements our wider portfolio perfectly,” Kirkley told ToyNews.
“It is certainly an area we will look to continue to build upon.”

Looking ahead to the second half of the year, Re:creation is already working on new additions to its Stretchkins range, including a products with lights, designed for further added entertainment.

The company already plans to highlight these new products with extensive television and online campaigns.

“All four of our plush brands will benefit from dedicated TV, online activity and PR,” continued Kirkley.

“We’ll continue to grow and develop our plush brands into 2016 with timely refreshes and new introductions.”


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