The Trampoline Instructor is available now exclusively at Argos and is a gaming system which aims to improve balance and co-ordination skills, while providing exercise.
Plum has put together a 20-second advert, which will air until August 7th, on a number of children’s TV channels including: CITV, Five (Milkshake), Sky (Nickelodeon, Nick Toons, Nick JR), Turner (Boomerang, Cartoon Network), Dolphin (Pop, Tiny Pop, Kix) and Disney XD.
Jon Tilley, sales director, commented: "We are very excited for our first TV advert and hope it will be the first of many."
The Trampoline Instructor attaches to the enclosure pole of a trampoline and encourages the child to break an invisible infra-red beam, each time it is broken a successful jump will register.
There are three games - counting games, jump challenges and beat the beep - which suit a wide variety of ages and skill levels.