Plum Products unveils first TV campaign

The outdoor toy firm has launched a new ad campaign highlighting its new Trampoline Instructor.
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The Trampoline Instructor is available now exclusively at Argos and is a gaming system which aims to improve balance and co-ordination skills, while providing exercise.

Plum has put together a 20-second advert, which will air until August 7th, on a number of children’s TV channels including: CITV, Five (Milkshake), Sky (Nickelodeon, Nick Toons, Nick JR), Turner (Boomerang, Cartoon Network), Dolphin (Pop, Tiny Pop, Kix) and Disney XD.

Jon Tilley, sales director, commented: "We are very excited for our first TV advert and hope it will be the first of many."

The Trampoline Instructor attaches to the enclosure pole of a trampoline and encourages the child to break an invisible infra-red beam, each time it is broken a successful jump will register.

There are three games - counting games, jump challenges and beat the beep - which suit a wide variety of ages and skill levels.

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