Tilley joins with 15 years experience in the consumer goods industry, having worked for three years at MGA Entertainment on brands such as Little Tikes, Bratz, Moxie Girlz and Zapf Creation.
Previous to this the new recruit worked for brands such as Whirlpool and LG Electronics.
Tilley will be heading up the UK sales team, as well as developing new business through Plum’s established customer base. He will also be looking to develop new business for the firm in to other UK and international markets.
Commenting on his new appointment Tilley said: “Plum Products has a fantastic product portfolio and I am delighted to be joining the team. My ambition is to continue to grow our sales in the UK and expand our brands into other European markets”
Peter Balcombe, managing director added: "We are really excited to have Jon on board.
"He has a wealth of experience in the toy and leisure sector and will play a key role in developing the growth of our business in to major international markets."