Plenty Play adds Luv Me Buddies

Lavish Rights inks deal with the firm, to create a range of children's construction kits.
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“The educational play value and quality of the kits are very strong,” said Vanessa Champion, managing director of Lavish.

“The Luv Me Buddies characters lend themselves to a creative product design, and from the beginning, we have worked with and signed licensees who understand this and have the imaginative and design nous to create some amazingly different products.”

Lavish Rights’ agent for northern Europe, Alicom Licensing, struck the deal on behalf of Lavish Rights, for a pan-European deal.

The deal comes shortly after the announcement of the Nestle Purina deal with another of Lavish's brands, The Pet Poets Club, which is currently being promoted on prime-time TV.

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