PlayMonster snaps up worldwide license for Wonder Crew Dolls

‘We believe it’s the perfect time to introduce this important toy line to mass market as big retailers and our industry are together breaking down gender stereotypes,’ says PlayMonster’s Bob Wann.
Publish date:
Social count:
0 wonder crew dolls.jpg

PlayMonster is bolstering its portfolio and has acquired the worldwide license for Wonder Crew Dolls.

The toy line, which is designed to empower boys to connect through friendship and imagination, turns the table on gender stereotypes and toys.

“We are thrilled to bring Wonder Crew into the PlayMonster portfolio,” said Bob Wann, chief PlayMonster at PlayMonster LLC.

“We know from consumer research that boys ages two to five are already playing with dolls, yet there is a distinct hole in the marketplace for them.

“We believe it’s the perfect time to introduce this important toy line to mass market as big retailers and our industry are together breaking down gender stereotypes to help boys develop their emotional maturity including compassion and kindness.”

As part of the new deal, PlayMonster’s line will hit shelves early 2017, which includes four buddies of different races each wearing Superhero gear, and are packaged complete with a matching cape and mask for kids.

Additional Adventure Packs including builder, explorer and snuggler themes will be sold separately.

Wider added: “PlayMonster’s full commitment to the brand, combined with the company’s resources and our shared values, promises to deliver amazing adventures.”


Women in Toys logo.png

WIT reveals winners at Annual Wonder Women Awards

‘It’s an extraordinary time for us, and the perfect moment to champion women who influence our industries and, even more critical, influence the world around them – women who change the game,’ says Genna Rosenberg.

0 WWE dolls.jpg

WWE and Mattel launch fashion dolls

‘The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female superstars, but our entire company,’ says WWE’s Stephanie McMahon.

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.