PlayMonster acquires Automoblox

"With Automoblox, we’ll continue building on their vision to innovate the vehicle category, and empower fans to mix-and-match their way to customisation,” said Bob Wann, chief playMonster of PlayMonster.
Author:
Publish date:
Social count:
0
"With Automoblox, we’ll continue building on their vision to innovate the vehicle category, and empower fans to mix-and-match their way to customisation,” said Bob Wann, chief playMonster of PlayMonster.

Wisconsin-based toy firm PlayMonster has acquired Automoblox, an award-winning line of collectable toy vehicles.

Each Automoblox vehicle sports a body made of European beech wood, and includes multiple interchangeable components, including tires, rotors and calipers.

“With Automoblox, we’ll continue building on their vision to innovate the vehicle category, and empower fans to mix-and-match their way to customisation,” said Bob Wann, chief playMonster of PlayMonster.

“From cool sedans and rugged trucks, to sporty vans, sleek sports cars, and just about the coolest police car I’ve seen, we love their impressive designs, high-quality materials and creative building features.

"We’ve had our eye on Automoblox for some time, and are excited to add their range to PlayMonster’s growing multi-brand portfolio of innovative toys and games.”

Related

VTech acquires LeapFrog for $72m

"The acquisition will allow us to offer the broadest portfolio of products that enhance the education and development of children,” said Allan Wong, VTech’s chief executive officer.

0 alpha logo.jpg

Alpha Group acquires Baby Trend

‘Acquiring Baby Trend will allow us to bring our innovative technology and outstanding intellectual properties into a whole new category,’ says Alpha’s Wang Jing.

2017 Toy of the Year Awards finalists revealed

"This year's TOTY finalists represent the finest examples of play value, originality and innovation across the hundreds of companies that make the US toy industry the strongest in the world," said Steve Pasierb, president and CEO of the Toy Industry Association.