PlayMonster acquires Automoblox

"With Automoblox, we’ll continue building on their vision to innovate the vehicle category, and empower fans to mix-and-match their way to customisation,” said Bob Wann, chief playMonster of PlayMonster.
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Wisconsin-based toy firm PlayMonster has acquired Automoblox, an award-winning line of collectable toy vehicles.

Each Automoblox vehicle sports a body made of European beech wood, and includes multiple interchangeable components, including tires, rotors and calipers.

“With Automoblox, we’ll continue building on their vision to innovate the vehicle category, and empower fans to mix-and-match their way to customisation,” said Bob Wann, chief playMonster of PlayMonster.

“From cool sedans and rugged trucks, to sporty vans, sleek sports cars, and just about the coolest police car I’ve seen, we love their impressive designs, high-quality materials and creative building features.

"We’ve had our eye on Automoblox for some time, and are excited to add their range to PlayMonster’s growing multi-brand portfolio of innovative toys and games.”

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