Playmates to launch new Build-a-Bear line

New range from licensee will include mini figures, play-sets, trading cards, mini plush and more.
Author:
Publish date:
Social count:
0
1763_mypictr_300x300(2).jpg

A Squared Entertainment (A2) and Build-A-Bear Workshop have announced new merchandising arrangements with several leading companies including Enterplay, Playmates Toys, Wild Pumpkin Licensing International and Bulldog Licensing.

The new partnerships are designed to expand Build-A-Bear Workshop merchandising programs at specialty, mid-tier and mass market retailers, propelling the brand into new store shelves and international markets.

Playmates Toys will develop a toy line to immerse girls in the world of Build-A-Bear Workshop by providing them new ways to interact with the brand.

The firm will develop a line of mini figures and play-sets, including a grand collection of mini bears, other furry friends and play environments. The line will launch in 2012.

A2 Entertainment will also be developing entertainment and external licensing programs for Build-A-Bear Workshop and are looking for new partners and categories for both hard and soft goods for this exceptional brand.

“We are delighted to be a part of the expansion of Build-A-Bear Workshop into new areas of entertainment and licensing,” said Andy Heyward, CEO of A2 Entertainment. “This company is already such a favorite among kids everywhere and we are thrilled to work together to offer more opportunities to have fun and get creative with the Build-A-Bear Workshop brand.”

Wild Pumpkin Licensing International, a leading licensing and brand agency, will manage all product categories for Build-A-Bear Workshop in Australia and New Zealand, while Bulldog Licensing will expand the global entertainment brand through licensed product in the UK market. Both companies will have products launching in the market in early 2012.

“The combination of our increased licensing capabilities with this new line of products will enhance our already strong product offering from Build-A-Bear Workshop,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear.

“With the help of A2 and our new partners, we will give children around the world a wide array of exciting toys, accessories, apparel and activities that will entertain and spark imaginations.”

Related

00honeygirls.png

Build-A-Bear to launch Honey Girls range

Aimed at an older, Tween audience, the range of three plush characters will be available in stores and online and are brought to life through interactive stories, songs and music videos via an accompanying app.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.