Play-Doh Live heads to Butlin's - ToyNews

Play-Doh Live heads to Butlin's

Live show tells the tale of how the Doh-Doh characters make sure the new batch of Play-Doh is ready to go out.
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Play-Doh Live, a new show based around the hit arts and crafts brand, is heading to Butlin’s.

The 20-minute show has been created with a unique ultra-violet experience, using fluorescent puppets to bring the Play-Doh brand to life on stage.

Aimed at children aged five and under, the show is a mix of story and song as it tells the tale of how the Doh-Doh characters make sure the new batch of Play-Doh compound is ship-shape and ready to go out to boys and girls around the world.

Play-Doh Live will take place on all Family and Just For Tots breaks in the Character Theatre at Butlin’s Bognor Regis resort and tickets will cost £5 per person.

The live show is a highlight of a wider collaboration between Butlin’s and the Play-Doh brand, which will also include brand specific Activity Sessions on all Just For Tots breaks during 2015.

“We are delighted to be working with a brand that, like Butlin’s, has a strong heritage and evokes so many great memories,” said Mike Godolphin, Butlin’s head of entertainment.

“This is a brilliant show which is visually stunning, and is a tremendous addition to our line-up for younger guests.”

Kay Green, marketing director at Hasbro UK, added: “The relationship with Butlin’s is a perfect fit for the Play-Doh brand. It’s the coming together of two iconic brands that kids adore, creating a unique live experience for the whole family.

“Combined, we have more than 135 years of entertaining children behind us and believe that the new Play-Doh Live show will bring many more hours of fun to Butlin’s guests and Play-Doh fans across the UK.”

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